BeReal dupes and Dove gives the love to grey

Happy Tuesday, time to enjoy your social in sixty... ⏱

Is this another platform dupe? This time Instagram is copying BeReal with its IG candid feature which encourages users to share a selfie of what they’re up to at that time, with a 2-minute time limit to respond. One to watch 👀

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Check it out - Pinterest has introduced hosted checkouts. The new feature should remove several steps from the current purchase process, which could increase conversions and decrease cart abandonment. 🛒

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Copycats- Youtube shorts will now carry a watermark, something Tiktok has always done. The platforms want to be credited as the source and we hear that Insta's algorithm will also penalise content not natively created too. The fight continues! 🐱

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Keep the grey- We loved Dove's anti-selfie campaign last year and now the brand is changing its gold logo to a grey version across its social channels to show support for older women and women with grey hair who may face undue workplace discrimination. 👩🦳

Article here.

Oh for Food's Sake- Tune in to hear our strategist and CEO Phia Folkes talking about all things social and how to get the best out of it. A great listen for those in the food and drink industry - available from September 1st 🎧

Article here.