Our Roots

Seed Group was serendipitously founded back in 2012 by our co-founders Ann Grier and Phia Folkes. Both passionate foodies and entrepreneurs they recognised a kindred spirit in each other and so Seed was born. The name came from their rural roots in Herefordshire and Shropshire respectively and seeing the opportunity to help emerging food and drink brands grow. After five years of consulting across all areas of marketing, they established Seed digital marketing agency. Since then, Seed has gone from strength to strength and today is a team of 14 and growing.

Both Phia and Ann are fiercely passionate about entrepreneurship and female empowerment. Both working mums, and with a history in family businesses they understand the grit and determination needed to succeed. Coupled with this they also see the need for balance in life and embrace a culture that celebrates individuality, teamwork, and inclusivity.

This fosters a sense of belonging and an environment of transparency and willingness to learn and evolve. This collaboration, with varied world views and perspectives makes for better teamwork and ultimately, better results for our clients.