Social Trends for 2023
We know that you may now be planning out your social strategies for 2023. This may seem ambitious to some given the monumental number of changes to the platforms we have seen this year so far. However, there seem to be some key trends and changes coming through that we think you may want to consider as part of your onward plans.
Bye Bye Cookies
In 2023 we will be in a cookieless universe but what does that mean for you? Well, you will no longer be able to track your consumer or measure conversions in the same way. Smart brands will put more effort into using social as a way of listening to the consumer, gathering social listening data and getting to know them better.
Security is Key
With fake news, deep fakes and scams, more consumers are increasingly growing wary of what is real and what is not on social. If you are managing platforms be aware of potential threats and issues. Take time to review collaboration and influencer partners and keep your audience safe.
Social Audio
As the desire to listen to podcasts continues, this will move onto social audio and already the main platforms now have audio as part of their experiences.
Content, Content, Content
With the need to produce more content, brands will increasingly look for help with content creation especially as the demand for video content continues to rise. Working with external content creators will be more of a focus for smaller brands in 2023.
Decentralised Networks
With the daily drama of the current platforms, there is a certain uptick in new platforms such as Discord and Mercador as users look to take control of their feeds and protect their privacy and data.
Virtual Will Be a Reality
Predictions are that AR and VR will start to become more mainstream as we all get to grips with the metaverse and what that offers. Big brands are already getting on board holding exclusive events and rewards programmes. This also holds huge potential for smaller brands to build closer connections with their communities.
Social Customer Experience
Driven out of pandemic times, social has become the first port of call for customer service and this looks set to continue. Big brands are investing more in social media customer service channels to improve the brand experience.
The Rise of Communities
Communities will become dominant as we move into a decentralised internet. With less personal data available, brands will do well to engage fulsomely with these communities rather than individuals. Forget personas, think community.
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