Henry Westons - The King of Ciders

Looking for a creative and dynamic agency to take your brand to the next level? Look no further than Seed Group!

Our recent work with the Henry Westons brand team is a testament to our ability to craft unique and engaging campaigns that capture the essence of your brand and connect with consumers in meaningful ways.

Our brief was to create a campaign that would celebrate the brand's regal status and engage with consumers during the coronation of the king.

Our goal for the Henry Westons campaign was simple: to increase household penetration of the brand and support its growth on social media and beyond. With the coronation of the king and the bank holiday providing a perfect opportunity to reach a broad audience, we developed a multi-channel strategy that combined the best of traditional and digital media.

Our approach focused on creating engaging content across social media channels to increase visibility and encourage audience engagement.

We used a mix of paid and organic content to maximize reach and build a strong presence for the brand. In addition to paid advertising, we focused on creating organic content that would resonate with our target audience and encourage them to engage with the brand. This included visually appealing imagery, animations and videos that showcased the brand's unique heritage and quality, demonstrating British traditions and visualising shared drinking occasions.

The results speak for themselves - our paid advertising campaign generated over 4 million impressions across all channels and over 50,000 engagements so far! So cheers to a successful campaign!

At Seed Group, we're passionate about crafting campaigns that tell your brand's story and connect with consumers in meaningful ways. Let us help you take your brand to the next level - contact us today to learn more.