Yaar entered the UK dairy category with a unique, gut-friendly Nordic yogurt bar range.

 

Yaar Bars hail from the magical island of Saaremaa, where windmills, wild boar, and flying squirrels are the norm. Increasingly available in supermarkets across the UK and Ireland, these 140-calorie bars, containing gut-friendly live kefir culture are set to take the snacking market by storm.

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Yaar Bar - Ocado
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Our role

 

Yaar invited us to pitch in the latter of 2022, in their search for a social-first agency to generate reach at scale and drive up brand awareness in support of their new major listings.

Over an initial three-month period, we developed a social media strategy for Yaar, created a new digital brand world, and devised a multi-channel tactical plan to deliver growth across Instagram and TikTok.

Within the first few weeks, we increased their TikTok reach by over 4,000%, secured over 20 influencer opportunities on Instagram, and generated 45,000 engagements on TikTok!

As we continue with Yaar on its growth journey into 2023, we have since launched an integrated paid social strategy which has already yielded some amazing results. In just a 4-week period, we reached over 1.1m people at a cost per 1,000 reach of £1.41 and created 1.8m impressions at a CPM of £0.85.

  • “From our very first meeting we knew we could trust Seed in breathing life into our unique brand. As a first-to-market dairy snack, it was important for us to quickly establish a recognisable brand identity and land the concept among our target audience. Since onboarding Seed at the end of 2022, their creative direction has helped to achieve significant results across our social channels that positively impacts us across our consumer base and retailers.

    Following the introduction of paid in February 2023, we are seeing some incredible results in just a 4-week period, all with impressive cost-effectiveness.”

    Nick Baverstock, Commercial Director
    Yaar Bar

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