Growing sales in Waitrose for premium spirits brand, White Heron Drinks.

 

White Heron Drinks produces a range of artisanal drinks, White Heron's signature product is British Cassis, a blackcurrant liqueur made from hand-picked Herefordshire blackcurrants. 

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Our role

 

Having secured a listing with Waitrose the brand wanted to drive rate of sale over the Christmas period, which is a key sales time for them.

Seed refreshed the social content to attract the Waitrose shopper and inject more character to the brand visuals. A strong paid campaign was also implemented to drive conversion and footfall into stores. The result was a significant increase across all KPIs, including a marked increase in reach and brand awareness.

6 Month Campaign Results

2,800,000 Impressions

Reached 14,000

30,000 Engagements

  • “I have worked with Seed since their inception 11 years ago. It was the work we did together back then that really set White Heron Drinks off in the right direction. This year, I brought them back in to help reignite creativity into the brand and it’s been a really positive experience. I would recommend using Seed because they are super creative, really understand the brief and most importantly, they’re a great team to work with.

    Jo Hilditch, White Heron Drinks

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