One of the UK’s leading independent and family-owned cider brands.
Westons Cider is home of the nation’s favourite Henry Westons Vintage, as well as Stowford Press and many more well-loved ciders. With the largest oak vat collection in the country, apples sourced within a fifty-mile radius and a fourth-generation Weston at its helm, this is a company with a wonderfully rich story to tell.
Our role
Westons Cider approached us with a brief to take over their digital communications across their core brand portfolio: Westons Cider, Stowford Press, Henry Westons and Mortimer’s Orchard.
Our role includes creating stand-out social content in the form of stills, graphics, animation and video, and using our digital expertise to drive community growth and engagement.
Most recently, we have supported Westons as they adapt to the current climate, with our focus shifting to online sales. During this two month period, our campaigns have grown their social community by 12,000 and delivered a 39x return on advertising spend.
Results
“Since we engaged Seed Group in 2019, our digital performance has significantly improved. Their strategic approach to social has not only given us strong brand recognition within our portfolio but also a dramatic uplift in reach, engagement, and following across the brands.
More recently, during the government lockdown, Seed has supported and helped drive our redirection into online sales. Their creative campaigns across social, paid media, and email have significantly contributed to our online revenue, as well as creating a 300% increase in engagement and recruiting 12,000 new followers across our accounts. ”
— WESTONS CIDER