The Social Media Benchmarks Food & Drink Brands Need to Know Right Now.

This month our social media manager Katie looks at where food and drink brands should be focusing their organic social plans right now.

Katie gets her teeth into the data

For all my food and drink marketing friends, here's a high-speed blitz on where you should be focusing your plans and time right now.

🚀 TikTok Takes the Crown: In terms of engagement, TikTok reigns supreme! With an impressive average engagement rate of 4.25% (measured by followers) and 5.10% (measured by views), TikTok continues to give us the best returns.

⬇️ Instagram's Declining Engagement: While Instagram continues to be a popular choice, it's essential to note that its average engagement rate has been on a gradual decline, currently standing at 0.60%. Keep focusing your efforts on  Reels, which generate double the engagement compared to other post formats.

👍 Facebook's Steady Presence: Facebook maintains its presence in the social media sphere, despite a lower average engagement rate of 0.15%. While it may not boast the highest engagement figures, it's still an integral part of a well-rounded social media strategy.

Now for the good stuff!

🥤 Food and drink are the best-performing industries on social!! 💥 

• FMCG beverages perform the best out of all industries with an impressive engagement rate of 7.69%, closely followed by food at 6.92% on Tiktok

• Instagram shines with FMCG food leading the pack at an engagement rate of 0.96%.

• Facebook and Twitter, while lagging behind in engagement, still offer opportunities, with rates of 0.42% and 0.08%, respectively.

🏡 Home & Lifestyle- Tiktok outshines Insta 😮 

• TikTok once again takes the spotlight, delivering a remarkable engagement rate of 4.75%.

• Surprisingly, Instagram falls behind with a 0.49% engagement rate, and Facebook trails further with a mere 0.16% engagement rate.

Follow for more!