A TikTok partnership, rumoured new Instagram features & the Twitter update we've all been waiting for...

👉 A TikTok partnership, rumoured new Instagram features and the Twitter update we've all been waiting for...

So another news-packed week in the world of social- read on for our Social in Sixty highlights!

🤝 TikTok is partnering with LinkTree to help drive traffic to different sites. You have always been able to add a LinkTree to TikTok but this new partnership will mean a better, enhanced experience and will allow the two platforms to work better together.

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🏅 According to the latest findings from app researcher- Paluzzi, Instagram is working on a new feature called 'Achievements' for Reels. This feature would display badges based on your reel's performance such as 'trendsetter' and 'creative streak'. The idea is to encourage users to post more Reels.

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🖥 Over the coming weeks, users will start to see a new interface for Instagram desktop start to roll out. With this latest update, you can upload your images and videos in full HD format and enjoy full-screen mode. The whole app is also entirely ad-free on desktop!

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✍️ After years of requests from users, Twitter is finally starting to roll out a new tweet editing feature. Initially, this has been rolled out to Twitter Blue users in Canada, Australia and New Zealand allowing users to edit tweets 30 minutes after posting. It's unconfirmed when (if ever) the feature will roll out to the wider community so keep your eyes peeled! 👀

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🍸 Finally, it wouldn't be a Social in Sixty without our favourite food trend of the week. Introducing Negroni sbagliatos... On October 1st, in a House of the Dragon interview, Emma D'Arcy was asked her favourite drink and the 20 second clip has now been viewed over 10 million times with Google searches for “Negroni sbagliato” increased by 4,900%. Will you be trying your own version at home?

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