Social in Sixty: IG Memories, THAT Brit Awards outfit, Twitter update and an introduction to Google Bard.
Another big week in the world of social, with platform updates, viral content, and competition all in the mix, but we are here to give you the low-down in our 60-second read.
One for the Mems
Instagram’s ready to throw things back with a new Memories feature that will prompt users to share old content in a bid to re-ignite user engagement. Currently being tested on some accounts, this is essentially this is Instagram ‘archive’ feature repackaged - once you tap the memory icon, you’ll be shown old stories which happened around this date and be given the option to repost.
Meme heaven at the Brits
At any award ceremony, there’s always one outfit that steals the show, and at this year’s BRIT awards, it was Sam Smith’s inflatable latex suit that did exactly that. The weekend saw the internet go wild, with fans coming up with some hilarious memes in honour of the iconic fashion look which went viral. This week, fashion designer, Harri, shared that he got the call to supply a red carpet outfit for Smith just five days before Saturday's glittering award ceremony. After a day of planning logistics, the outfit (which was inspired by Harri’s dog) was started on Wednesday and finished an hour before the ceremony.
More to say, you’re gonna pay
Twitter is renowned for its short and snappy means of communication with your social audience, but you can now post longer tweets. What’s the catch we hear you say? Well, posting longer tweets will come at a price, thanks to Twitter making you pay for the 4000-character limit, which has currently only been rolled out for Twitter Blue users in the US. Currently, these longer tweets are unsavable and un-schedulable; watch this space for more on this!
Bodged Bard?
And finally, Google has launched ChatGPT’s new rival, Bard. The latest experimental conversational AI service seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models. However, some Google employees have hit back, claiming the launch of the new technology has been rushed and bodged… We’d like to hear what Bard has to say in response to this, wouldn't you?
