Share your brand with Pride
Top ways food and drink brands can celebrate Pride month
Hello everyone,
June is here, and it's time to celebrate Pride Month! As a brand, this is a great opportunity to demonstrate your commitment to inclusivity and diversity. However, it's essential to approach this responsibly and authentically, showing true support rather than engaging in performative activism. Here are some expert tips on how brands can make their social media planning more inclusive during Pride Month, and throughout the year.
1. Understand the Significance of Pride Month:
Before you start planning your Pride Month campaign, take some time to educate yourself and your team about the history, significance, and current issues related to the LGBTQ+ community. The first step toward inclusivity is always understanding and empathy. By doing this, your content will not just be a surface-level celebration, but an informed, supportive action that is sensitive to the struggles and victories of the community.
2. Reflect Diversity in Your Content:
Representation matters. Featuring LGBTQ+ individuals, families, and stories in your content is a great way to show your support. This can be as simple as showcasing diverse relationships and identities in your product images or as comprehensive as sharing narratives from the community in blog posts or video content. Remember, diversity should be included naturally and respectfully, not as a token gesture.
3. Collaborate with LGBTQ+ Influencers and Creators:
Working with LGBTQ+ influencers, artists, and content creators is an excellent way to bring authentic voices and perspectives to your campaigns. Such collaborations not only provide your brand with unique and resonant content but also help support these creators and their work. Ensure you're providing a platform for these voices to be heard and stories to be shared.
4. Highlight LGBTQ+ Charitable Causes:
Align your brand with non-profits and charitable organizations that support the LGBTQ+ community. Promote their cause, donate a portion of your profits, or set up a special product line with proceeds benefiting these organizations. This shows a tangible commitment to the community and provides customers with a way to contribute as well.
5. Use Inclusive Language:
Language is a powerful tool in promoting inclusivity. Using correct pronouns, inclusive terminology, and avoiding stereotypes or generalizations goes a long way in showing respect and support. Remember to apply this inclusive language throughout your social media channels, not just in your Pride Month posts.
6. Implement Inclusivity in Your Policies:
Inclusivity should not just be external but internal as well. Your social media should reflect the diversity and inclusivity present in your company policies and team. Promote your workplace's LGBTQ+ friendly policies, feature your diverse team members, and share your efforts to maintain an inclusive work environment.
7. Keep the Conversation Going:
Pride Month is a time to celebrate, but remember that inclusivity should be a year-round effort. Keep the conversation going even after June. Continue to highlight LGBTQ+ stories, influencers, and causes, and maintain your commitment to diversity and inclusivity.
While these tips are tailored towards Pride Month, they can and should be applied to all aspects of your social media strategy. True inclusivity means recognizing and celebrating all types of diversity, all year round.
Brands have a powerful role to play in shaping societal norms. By embracing diversity and promoting inclusivity, your brand can contribute to a more accepting, supportive world. Let's make this Pride Month - and every month - a celebration of love, respect, and inclusivity.
Happy Pride Month!
That's all for now. Stay tuned for more insights from the exciting world of social media. Together, we can make a difference, one post at a time.