Seed Launches Innovative Plant-Based Seafood

Seed is excited to announce our new client, HAPPIEE!™,  as we launch their pioneering seafood alternatives to the UK consumer

Plant-based diets have been making waves in the food industry, but HAPPIEE!™ takes it up a notch, diving into the largely uncharted waters of seafood alternatives. Launching on the Ocado platform this month, HAPPIEE!™ promises great taste, versatility and textures that you won't believe its not actual seafood!

Dive into the delights of "Shrimpee", “Squidee”, and "Calamariee". HAPPIEE!™ is pioneering these prawn and squid alternatives. Available in both plain and breaded varieties, these mouthwatering treats are poised to be the stars of many a dish. Be it a steaming bowl of ramen, a spicy stir fry, a flavourful paella, or a rich pasta, HAPPIEE!™ is set to transform meals with its versatility. The breaded range, with its irresistible golden crumb, is perfect for those snack moments and the upcoming party season.

The new range is available in the frozen aisle now on ocado.com

A timely response to the escalating demand for flexitarian options and a nod to those with shellfish allergies, HAPPIEE!™ is not only approved by the Vegetarian Society but is also a fitting choice for vegans. And it doesn’t stop there; HAPPIEE!™ goes beyond taste, reflecting a commitment to environmental sustainability. With each bite, consumers contribute to healthier marine ecosystems, supporting reduced over-fishing and by-catches.

And for those of you always on the go, the frozen range offers unparalleled convenience. But if chilled is more your style, keep an eye out for HAPPIEE!™ in the Tesco aisles next month.

So gear up, UK, and get ready to embark on a tantalising voyage with HAPPIEE!™ It’s time to set sail and join the sea of change. Here's to a future that's both delicious and sustainable that we can get behind!

For more information contact Katie@theseedgroup.co.uk