Get Ready for Veganuary 2024
Veganuary has become a pivotal movement, encouraging a global audience to explore veganism. As we approach Veganuary 2024, we delve into the campaign's impact, admired brands, evolving consumer sentiments, and reasons to get involved this January.
1. What is the main goal of Veganuary, and how has the campaign evolved over the years?
Veganuary Team: "Our mission is to make veganism accessible and normalized. We've seen phenomenal growth in participation, with millions of people registering to try vegan. We're continuously exploring innovative ways to assess and expand our campaign's impact."
2. Can you share some notable successes from past Veganuary campaigns?
Veganuary Team: "Major UK food brands and restaurants participate by launching new vegan products. In 2023 alone, over 1,610 new vegan products and menu options were introduced, including items like the Greggs sausage roll and Burger King’s plant-based nuggets. !"
3. How does Veganuary impact consumer behaviour and business involvement?
Veganuary Team: "Veganuary significantly changes consumer behaviours towards veganism. It's an opportunity for businesses to launch new vegan products and offers, helping to create a more diverse vegan market. We provide a Veganuary Business Support Toolkit to assist businesses in maximising their campaign involvement."
4. What are the perceived benefits for participants of Veganuary?
Veganuary Team: "Participants experience various benefits. Our 2023 survey revealed that 80% of Veganuary participants either stay vegan or reduce their meat and dairy intake by half. Almost half reported health improvements after just 31 days."
5. How does Veganuary plan to grow and evolve for the 2024 campaign?
Veganuary Team: "For Veganuary 2024, we're focusing on expanding our reach and making veganism the norm. We're preparing various initiatives and collaborations to make the vegan lifestyle as accessible and enjoyable as possible. We are also running our Workplace Challenge, which we are really excited about."
6. What impact does Veganuary have on the global vegan market?
Veganuary Team: "Veganuary contributes to the growth and visibility of the global vegan market, which is estimated to reach $91 billion by 2027.
7. How has consumer sentiment towards veganism evolved in the UK, especially in recent years?
Veganuary Team: "The sentiment towards veganism in the UK is increasingly positive. The number of vegans in the UK has grown by 40% over the past 12 months. This indicates a broader cultural shift and growing awareness of the benefits of veganism."
8. In which categories do you think there's still room for brands to innovate in the vegan market?
Veganuary Team: "We see several areas ripe for innovation. Plant-based seafood products, especially those offering diverse flavours and bases, present a significant opportunity, and we are excited by the work Happiee! is doing in this space.
The development of more authentic plant-based bacon is also in demand. In the realm of ready meals, exotic and international flavours could use more exploration. The vegan cheese segment, particularly for cheese boards, is another area where taste and texture are seeing great innovation from brands like La Fauxmagerie. Additionally, indulgent dairy-free desserts, savoury vegan pastries, and sweet bakery treats are categories where creativity and innovation can really shine."
Get involved : https://veganuary.com/try-vegan/
