As we approach Social Media Day on June 30th, it's worth taking a moment to reflect on the role that social media plays in our lives. Over the past decade, social media has fundamentally transformed the way that we communicate, share information, and stay connected with each other.

Here are some key numbers that help to illustrate just how significant social media has become:

3.5 billion – The number of people using social media. That's nearly half of the world's population, and the number is growing every day.

68% – The proportion of U.S. adults who use Facebook. Despite concerns over data privacy and misinformation, Facebook remains the most popular social network in the United States.

3 hours – Time spent by your average person each day on social media or messaging. This represents a significant chunk of our waking hours, and it's clear that social media has become a central part of our daily routines.

500 million – The number of people using Instagram Stories each day. This feature has quickly become one of the most popular ways for users to share short, ephemeral updates with their followers.

60 billion – WhatsApp and Facebook Messenger messages sent each day. Messaging apps have exploded in popularity in recent years, and it's clear that they are now a vital part of how we communicate with each other.

35 minutes – The average user spends on Facebook each day. This may not sound like a lot, but it adds up over time. For many users, Facebook has become an important source of news and information.

270 million – The estimated number of fake Facebook profiles. This is a reminder that social media has its downsides, and that we need to be vigilant about protecting our personal information online.

707 – Number of followers the average Twitter user has. While Twitter may not have as many users as some other social networks, it remains a powerful platform for sharing ideas and opinions.

300 hours – Video footage uploaded to YouTube every minute. YouTube has become an essential part of the media landscape, and it's now possible to find videos on just about any topic imaginable.

95 million – Photos uploaded to Instagram each day. Instagram has quickly become the go-to platform for sharing photos and videos, and it's clear that users are incredibly engaged with this visual medium.

These numbers help to paint a picture of just how significant social media has become. Whether we are using it to stay in touch with friends and family, to share our own experiences and ideas, or to stay up-to-date with the latest news and trends, social media has fundamentally transformed the way that we interact with the world around us. So on Social Media Day, let's take a moment to appreciate just how much this technology has changed our lives.