Seed is excited to announce our new client, HAPPIEE!™,  as we launch their pioneering seafood alternatives to the UK consumer

Plant-based diets have been making waves in the food industry, but HAPPIEE!™ takes it up a notch, diving into the largely uncharted waters of seafood alternatives. Launching on the Ocado platform this month, HAPPIEE!™ promises great taste, versatility and textures that you won't believe its not actual seafood!

Dive into the delights of "Shrimpee", “Squidee”, and "Calamariee". HAPPIEE!™ is pioneering these prawn and squid alternatives. Available in both plain and breaded varieties, these mouthwatering treats are poised to be the stars of many a dish. Be it a steaming bowl of ramen, a spicy stir fry, a flavourful paella, or a rich pasta, HAPPIEE!™ is set to transform meals with its versatility. The breaded range, with its irresistible golden crumb, is perfect for those snack moments and the upcoming party season.

A timely response to the escalating demand for flexitarian options and a nod to those with shellfish allergies, HAPPIEE!™ is not only approved by the Vegetarian Society but is also a fitting choice for vegans. And it doesn’t stop there; HAPPIEE!™ goes beyond taste, reflecting a commitment to environmental sustainability. With each bite, consumers contribute to healthier marine ecosystems, supporting reduced over-fishing and by-catches.

And for those of you always on the go, the frozen range offers unparalleled convenience. But if chilled is more your style, keep an eye out for HAPPIEE!™ in the Tesco aisles next month.

So gear up, UK, and get ready to embark on a tantalising voyage with HAPPIEE!™ It’s time to set sail and join the sea of change. Here's to a future that's both delicious and sustainable that we can get behind!

For more information contact Katie@theseedgroup.co.uk