In this blog, our strategy team explore the thriving craft beer sector in 2023, examining its size, remarkable growth, main players, customer preferences, and how craft beer brands can respond to their needs. So, grab your favourite pint, and let's dive in.

Craft Beer is Growing Up
The craft beer industry has experienced impressive growth in recent years, with the UK market witnessing an astounding 9.3% expansion, reaching a value of £1.4 billion in 2023. Craft beer's allure lies in its emphasis on traditional brewing methods, unique flavours, and locally sourced ingredients, setting it apart from mainstream alternatives.

Is Craft Now Mainstream?

With nearly 2,000 craft brewers in the UK, names like Camden Town, BrewDog, and Beavertown have become familiar sights on supermarket shelves and bringing craft to the mainstream. No bad thing as they fend off the trend for world lagers with the stellar rise of brands like Madri Exceptional.

What Drinkers Want Now

Customers have spoken loud and clear about what they want from their craft beer experience. Over one-third of beer drinkers now indulge in craft beer, seeking flavours that are hand-crafted by small independent breweries. The essence of craft beer lies in its authenticity, and about 50% of customers emphasize that the producer should be small, with another 48% valuing independence. This sentiment extends to the view that only 3% believe craft beer can be genuinely made by big global brewers.

Community Connection and Sustainability

In the craft beer world, strong community ties hold immense significance. Approximately 90% of SIBA members express the importance of their relationship with their local communities. Craft beer brands understand the power of fostering meaningful connections, reflecting their passion for providing unique experiences that resonate with their customers.

Crafting Brand Appeal

As craft beer brands navigate both opportunities and challenges, adapting to changing consumer preferences is vital for continued success. Here are some things to consider

1. Sustainability Matters: Embrace eco-friendly practices and promote sustainable initiatives to appeal to environmentally conscious consumers.

2. Emphasise Variety: Offer low/non-alcoholic options to cater to health-conscious customers without compromising on taste.

3. Elevate Experiences: Highlight the craft beer experience by promoting special glassware, creating a sense of occasion and enhancing customer enjoyment.

4. Food Pairing Guidance: Provide meal pairing suggestions to enhance dining experiences and encourage repeat purchases.

5. Leverage Digital Platforms: Engage with customers on social media to build a loyal community, share your story and live your best authentic self!

6. Stay Authentic: Embrace your brand's unique story and share your passion for crafting exceptional brews to create a strong emotional connection with your audience.

Keep in touch; next month as we review the cider market as the British apple harvest begins!